Long Course Weekend team up with nutrition powerhouse Veloforte in exciting new dual partnership

As athletes and spectators look forward to a full and unchartered 2022 multisport race calendar, the team at Long Course Weekend are starting the year with a bang by announcing Veloforte as the new Official Nutrition Partner for LCW Wales as well as the Title Partner of The Wales Marathon.

The 3-year deal will see Veloforte providing their award-winning training boxes, to all full LCW athletes, to assist athlete training in the lead up to the event whilst also stocking feed stations across the weekend with their market leading products. The partnership also includes exclusive naming rights to the Wales Marathon and will see Veloforte as the premier nutrition supplier at the 3-day Expo.  

Veloforte exist to help active people realise their natural potential. By harnessing nature’s finest ingredients, they create breakthrough recipes that delight the senses and enhance physical performance, productivity & wellness, naturally.
Veloforte craft delicious real-food that’s fit for purpose & fit for body, inspiring active people everywhere to #fuelbetter.

Steve Marson, Co-Founder and Managing Director of Veloforte had the following to say as the news broke,  

“I’m absolutely delighted to have agreed a long-term deal with the Long Course Wales Team that will see Veloforte support thousands of Athletes in the coming years. We have admired the event from afar since founding our Business and now is a great time to jump on board with some support. We look forward to developing our relationship”

The LCW Wales team have been working tirelessly during the pandemic to secure some of the biggest names in the industry and this deal is testament to those ambitions. Global Relations Manager Oliver Duckett was in jubilant mood at the announcement,

“Veloforte are market leaders in their field and someone we have admired for a long time. We have been working hard behind the scenes with Steve and his amazing team over the festive period to get this deal across the line and we are extremely excited to welcome Veloforte to our family of partners. Their ethics, drive and unique product range tick all the right boxes for us and we cannot wait to introduce them to our athletes. To secure their signature on both the LCW Wales nutrition partnership and The Wales Marathon title is a clear sign of our intentions moving forward into a new era of multisport events.” 

LCW Wales is viewed as one of the biggest multisport events in the Northern hemisphere, televised in over 100 countries and attracting over 12,000 athletes and 30,000 spectators during the 3-day festival weekend. The Long Course Weekend brand is also established in Australia, New Zealand, Mallorca, Holland and Belgium with brand new and exclusive host countries to be announced shortly.

23/06/2024 The Wales Marathon FROM £55

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