GG’s Gelato Scoops Exciting New Partnership with Activity Wales Events

Activity Wales Events, one of the UK’s leading organizers of sporting and outdoor events, is thrilled to announce its official partnership with GG’s Gelato, the renowned artisan gelato brand. This exciting collaboration marks the beginning of a dynamic relationship, bringing a refreshing new twist to participants and spectators at Activity Wales Events.

Known for their commitment to crafting the finest gelato using locally sourced, high-quality ingredients, GG’s Gelato will now be a proud presence at all major Activity Wales Events. From triathlons and endurance races to family-friendly activities, attendees can look forward to indulging in delicious, handcrafted gelato that’s perfect for celebrating every finish line. Athlete’s will receive a free sample pot when crossing the finish line. Spectators will also able to sample the award-winning delights with discounted products across the range from GG’s onsite, pop-up shop.

A Shared Passion for Excellence and Community
AWE is celebrated for creating experiences that challenge, inspire, and connect communities through outdoor adventure. Similarly, GG’s Gelato has built its reputation on a foundation of passion, quality, and a dedication to bringing people together over a love of great food.

“We’re delighted to welcome GG’s Gelato as an official partner,” said Oliver Duckett, Global Relations Manager at Activity Wales Events. “Their commitment to excellence and community spirit aligns perfectly with our mission to create memorable experiences for participants and supporters alike. What can be better than a tasty gelato pot when athletes cross the finish line! Their range will undoubtedly become a highlight at our events!”

A Taste of What’s to Come
Participants and spectators can expect to see GG’s Gelato pop up shop at events such as Swansea Tri, Mumbles Tri and The Wales Triathlon in Fishguard. They will also be on hand at the LCW Wales Expo offering tasting sessions and discounted products to athletes and spectators alike. With a range of flavours crafted to delight all tastes, GG’s Gelato is set to be the perfect post-race treat or cheering companion.

General Manager Toby Link-Jones commented,

"We at GG’s Gelato are absolutely delighted to announce an exciting new partnership with Activity Wales Events. This partnership marks the beginning of what we hope will be a long-lasting and mutually beneficial relationship, aligning perfectly with the growth and vision of our own business. As we continue to expand, we are thrilled to join forces with a partner that shares our passion for community engagement, exceptional experiences, and creating unforgettable memories. Together, we aim to enhance our offerings and bring even more joy to the people we serve. And cannot wait to see you at all AWE’s events in 2025 and beyond."

About GG’s Gelato
At GG’s Gelato, we bring the fun to frozen desserts! Based in the heart of the stunning Gower Peninsula, we create irresistibly creamy gelato that turns every bite into a party. Family-owned and fuelled by a passion for flavour, we use top-quality, locally sourced ingredients to craft our crowd-favourite classics and bold, indulgent surprises. If you are just craving a sweet escape, GG’s Gelato artisan techniques are here to make every moment a little more delicious. Where fun meets frozen, one scoop at a time!